Best Financial Empowerment Platform for Women – London 2025
Aila Money is on a mission to close the gender wealth, by putting a digital personal trainer for your finances in every woman’s pockets. Aila has been designed to help women achieve their dreams with confidence. By combining behavioral science, hyper-personalised AI, and expert human support, Aila provides the tools, guidance, and accountability women need to take control of their financial future. With Aila’s test has already helped hundreds of users save, invest and gain confidence in their finances. In fact, Aila’s test users have invested around £245k and 90% have increased their financial confidence as a result of using Aila. Aila co-founders Elisabeth Prager and Nitika Vyas bring decades of experience in finance, consulting, and psychology. Elisabeth’s career spans financial services, consulting, and impact investing, while Nitika’s background in investment banking and hedge funds is complemented by her interest in psychology and counselling expertise. With over 30 years experience, the two saw the problem first hand. So,together, they created Aila to break down financial barriers and close the gender wealth gap.